Oreo Flies Five ‘Cookie Drones’ Over New York City in a Wacky Milk-Dunk Stunt
By Lauren Stacy • March 8, 2017In its latest marketing stunt—and in celebration of National Oreo Day—Oreo put cookie costumes on five drones and flew them over the New York City skyline. The drones then dropped Oreos into hundreds of cups of milk set up on a barge alongside the East River. The stunt was tied to the brand’s latest social media campaign, which challenges customers to post pictures of their own Oreo dunk on Twitter and Instagram for the chance to win a trip to LA or New York.