Pepsi’s Clever Multiscreen Ramadan Ad Unfolds Across 3 Phones at Once
By Hannah Wheeless • June 21, 2017
Pepsi created their “first-ever multi-screen mobile ad” bringing together consumers and their phones for an ad experience unlike any other. In celebration of Ramadan, Pepsi created three different versions of a mobile ad that when played together create a collaborative music video. When a user comes across one of these ads on YouTube or Facebook, they’re encouraged to invite two others to combine phones and hit play. This mobile ad ironically enforces the brand’s “Let’s Get Together” campaign, a movement to encourage others to focus on and enjoy the company of each other instead of their phones.