Popeyes asks customers to BYO bun after chicken sandwich sellout
By Sara Shaw • September 17, 2019
The “BYOB – Bring Your Own Bun,” campaign from Popeyes comes as the chain ran out of its new and first-ever chicken sandwich after about two weeks.
With their own bun, and an order of 3-piece tenders, customers are invited to make their own sandwich. To promote the idea, the brand is releasing a video showing customers trying to figure this out. Popeyes has also asked customers to download its app so they can be immediately informed when the sandwich is back in stock.
https://www.youtube.com/watch?time_continue=30&v=JQjiOKM9WRc
The “Bring Your Own Bun” campaign is a humorous way for the chain to divert the overwhelming consumer interest in its chicken sandwich to a similar product.
The Apex Marketing Group estimated that Popeyes has generated $65 million earned media value in the first two weeks after the launch of the new Cajun-Chicken Sandwich.