Return of Wendy’s Pretzel Bun Accompanied by Boyz II Men and Jon Secada
By Chelsea Lish • July 9, 2014Aiming to increase popularity with millennials, Wendy’s is promoting the return of their pretzel bun with 80’s and 90’s hit songs and special appearances by Boyz II Men and Jon Secada. The campaign will again include #pretzellovessongs, this time with some tweets being put to full-length music videos. The pretzel bun will be available starting July 4, with TV ads launching July 7 and a Boyz II men appearance in Times Square July 9.