Say It With Beer: Brewer Lets You Attach Video Messages to Its Bottles
By Chelsea Lish • December 31, 2014
Andes has developed a label that lets users attach video messages to its bottles. Using QR codes, the user downloads the Andes app, records a video message, and then the recipient of the bottle scans the same code to view the video. “Message in a Bottle” is the latest in a series of innovative ideas that fuse advertising and technology in silly but creative ways to give users a novel experience in the offline world.