Snack Brand Reaches Out to Coders in Desperate Attempt Not to Be Killed by Robots
By Lauren Stacy • August 5, 2016When the robopocalypse comes, will you be ready? Or will you at least have some snacks on hand so you can ride out the chaos in an underground bunker somewhere? A snack brand called Halfpops wants to help—partly by stoking fears that highly advanced artificial intelligence will rise up and kill us one day (soon), and partly by offering sustenance to the robofighting code ninjas among us. The brand’s new digital ad campaign puts out the call to “binary badasses” across the country to prove their coding skills in exchange for free Halfpops in a handful of flavors.