Snapchat and Jeff Koons Collaborate on Augmented Reality Art Project
By Sara Shaw • October 6, 2017
American artist, Jeff Koons, and Snapchat are partnering up to release augmented reality lenses across nine major cities. Currently, in New York, you can open the lens to see one of Koons’ giant installations, right in Central Park, or in Paris under the Eiffel Tower. Snapchat has recently been ramping up its AR efforts, especially with branded lenses. By partnering with Koons, Snapchat wants to inspire creativity among younger audiences in the palm of their hand.