Snapchat Approves Branded Content Ads for Discover Publishers
By Sara Shaw • March 14, 2018
For the first time ever, Snapchat is allowing publishers to post branded content on the app within the Discover section. They are now able to work directly with advertisers on videos and articles they create together in the Discover section and they will resemble the rest of the media on the app. Read more in the article below about the debate that lasted years and the opportunities for brands.