Snapchat Crashes the Houseparty with Group Video Chat
By Sara Shaw • April 4, 2018
Earlier this week Snapchat announced a new group video chat function, that allows up to 16 people to converse live at any given time. This is the primary function of another social app, Houseparty, which is growing in popularity among younger users. Snapchat continues to search for new ways to keep users on the app longer, while big competitors like Instagram continue to mimic Snapchat’s functions. Read more in the article below about brands copying Snapchat and how Snap Inc. is responding.