Snapchat Gears Up to Win App-Install Ads From Facebook
By Melissa Martin • November 4, 2016
Snapchat users may now have the opportunity to download new apps directly from the Snapchat platform. This new capability could be a game changer for advertisers who wish to tap into this potential revenue stream, as ads that encourage users to install new apps on their smartphones account for 25% of mobile ad revenue. This technology is currently in the testing stages, but could be more widely available in the first half of next year.