Snapchat Just Made Applying for a Job at McDonald’s Easier for Millennials
By Lauren Stacy • April 14, 2017
To attract millennials, McDonald’s Australia has announced that it will now be accepting applications via Snapchat. The fast-food chain has even created a Snapchat Lens that allows applicants to try on a virtual McDonald’s uniform and pitch their skills in a 10-second video. Although the “snaplication” won’t completely replace the traditional hiring process, the COO of McDonald’s Australia correctly boasts the innovative recruitment tactic as a “world first.”