Snapchat Launches Augmented Reality Developer Platform Lens Studio
By Sara Shaw • December 15, 2017
Yesterday, Snapchat launched the Lens Studio AR developer tool for desktops. This lets anyone create World Lenses, which place imaginary, interactive 3D objects in your photos and videos. The tool is available to download on any Mac or Windows computer and is a stripped-down version of what Snap developers themselves use to create AR experiences. This tool will broaden Snap’s entertainment value and help brands create more interactive experiences on Snapchat for less money.