Snapchat Makes Publicly Shared Snaps Available via News Discovery Platforms
By Sara Shaw • July 18, 2018
In the latest effort to make content available outside of the messaging app, Snap Inc. is granting free access to publicly shared Snapchat content to four news discovery platforms—NewsWhip, Storyful, SAM Desk and Tagboard. The new partners can now use Snapchat’s Story Kit integration to access and distribute publicly shared Snapchat content to news organizations that use their respective platforms. “These new distribution partnerships will build on existing initiatives Snap has been working on in recent months to bring this content into the world and better support the needs of media organizations who want to use it,” said former Storyful CEO, Rahul Chopra.