Snapchat Promises ‘Gorgeous Advertising’ With Its New Discover Channels
By Chelsea Lish • January 27, 2015
Snapchat has attracted a big lineup for the launch of its media service called Discover, which will host branded properties for Yahoo, People, Cosmopolitan, the Food Network, Daily Mail, Vice, CNN and others. Such media players are setting up channels on the messaging service to post their photos and videos that will last 24 hours, or until the next Snapchat edition comes out.