Snapchat releases Snap Publisher: self-serve ad creation tool converts horizontal videos, websites into vertical video ads
By Hannah Wheeless • July 19, 2017
Snapchat is providing a struggle-free vertical video ad producer with their new ad-creation tool, SnapPublisher. Brands are now able to pick up any photo or video, even the horizontal kind, and turn them into vertical ads formatted for the Snapchat platform with a simple editing tool accessible through Snap Ad Manager. Snapchat hopes this new tool will allow brands to easily transition existing campaigns on to Snapchat and put an end to brand’s long-time complications with the platform’s unique size.