Snapchat Spectacles Gave These Brands a Whole New Point of View
By Hannah Wheeless • November 16, 2016
Spectacles, Snapchat’s latest wearable creation, are finally available and brands are already entertaining viewers with a new take on Snap Stories. Brands like Sour Patch Kids utilized the Spectacles by putting together a step-by-step cooking show from the wearer’s point of view, while other brands, like Esquire, hopped on a motorcycle giving viewers a speedy thrill ride to promote a new show.