Snapchat’s Ad Targeting is Starting to Look More Like Facebook’s
By Lauren Stacy • January 20, 2017
Snap Inc. has signed a deal with Oracle Data Cloud to arm marketers with more intelligence. The partnership includes Oracle’s data from offline purchases—like stats from a loyalty card program—that will be used to target consumers with relevant Snapchat ads based on products that they’ve purchased. While Snapchat is no stranger to leveraging user data to serve ads, the Oracle deal is noteworthy because it’s the first time the company has opened up its platform for third-party data.