Snapchat’s Ecommerce Strategy Hit a New High After it Sold Out the New Air Jordans in Minutes
By Sara Shaw • February 23, 2018
Last week during the NBA All-Star game, Snapchat used an augmented reality lens of Michael Jordan to promote and sell the unreleased Air Jordan sneakers. With the lens, users received a special QR code to purchase the shoes which sold out in 23 minutes. This campaign debuted the potential e-commerce capabilities within the Snapchat app. Read more about this campaign and the possibilities for advertising in the article below.