Snapchat’s Latest Ecommerce Play Sells Out Again—This Time With Adidas
By Sara Shaw • August 29, 2018
Snapchat looks like it’s turning into the new place to buy sneakers.
The company partnered with Adidas and Darkstore to pre-release a new style of shoe on Aug. 21. However, unlike Snapchat’s previous partnership with Nike and Air Jordan, which was done through a special AR world lens and QR code, the Adidas shoe rolled out on a new Snapchat show called Fashion 5 Ways.“Going into this collaboration, we wanted to bridge the gap between content and commerce,” said Chris Murphy, a senior director of digital activation for Adidas.
This ecommerce play from Snapchat is the latest in a string of releases the company’s done to show it’s still a place for brands and celebrities to connect with audiences.