Snapchat’s Newest Research Sheds Light on Where and When Its Users Like to Shop
By Sara Shaw • October 12, 2018
In a bid to appeal to advertisers, Snapchat is releasing a series of reports illuminating its users’ shopping behaviors and preferences, both online and off. The big takeaway from these “Retail Footprints”: Snapchat not only found the days and times of the month Snapchat users prefer to shop, but it also drilled down into their other interests and where they go before and after shopping.
“Brands today using foot-traffic insights are able to look at these data points for their brands in particular,” says Amy Moussavi, global consumer insights lead at Snapchat. “So when you’re thinking of marketing to them, you [can] use creative that really resonates with them.” Earlier this year, Snapchat rolled out new ecommerce offerings, from a visual search shopping tool with Amazon to shoppable Snap ads.