Snapchat’s Redesign is Aimed at Attracting More Eyeballs for Publishers and Brands
By Lauren Stacy • June 8, 2016
Snapchat got a brand-new look yesterday. The red-hot messaging app is revamping its feed with a new design that mashes up Discover with Live Stories—the strings of photos and videos that users collect at events—with subscribe buttons, creative headlines and new placements geared at helping publishers amass big audiences.
The goal of the redesign, of course, is to get people to view more content from publishers alongside user-generated content from their friends. Discover and Live Story content now sit at the top of the page in a scrollable section. While publishers are unclear if the changes will boost their viewers, some say switching up the user experience is a step in the right direction.