Snickers Goes Viral With #SnickersGate Prank
By Travis Riffe • December 3, 2019Mars Wrigley Group’s Snickers brand ran a campaign in France earlier this month that turned into a viral conversation on social media. The company put Bounty candy bars in Snickers wrappers and watched to see how people would react online. Consumers took to Twitter and YouTube to share their reactions using the hashtag #SnickersGate. A day after the viral discussion, the brand revealed it was a hoax. The effort flipped its “You’re not you when you’re hungry” tagline into “We’re not us when we’re hungry.” The brand also released a playful video with the campaign that blamed a factory worker that is “spacey” when he’s hungry for the Bounty mix-up.