SNL’s Jay Pharoah Surprised Arby’s Patrons by Showing Up in an Interactive Soda Fountain
By Carlton Wilcoxson • March 30, 2016Customers at Arby’s new Times Square location recently got a big surprise when they went to refill their sodas: an impromptu performance from Saturday Night Live’s Jay Pharaoh. The SNL star, who has appeared in his share of satirical ads, quite literally popped up behind the screen of Pepsi’s Spire dispenser to entertain unsuspecting customers. Pepsi chose to promote Spire with a stunt rather than a traditional campaign because, as Kaplan explained it, “This sort of content really speaks to the true essence of Spire: It’s a surprise and a delight, and the nature of the content showcases the tech and the engaging aspects of the machine. It really brings a smile to your face as you’re trying new things and raising your flavor.” For footage of the event click the link below