Sony Creates ‘Social Media Broadcast Channel’ For World Cup
By Chelsea Lish • May 13, 2014
In order to capture the large amount of social activity associated with the World Cup, as well as to engage with fans, Sony has created a single online platform called One Stadium Live to aggregate conversations and content across Twitter, Facebook and Google+ before and during the event. Posts can be sorted by languages, teams and topics. The site will also provide information on all 32 teams and their players and a news feed in six languages.