Spotify Jumps Into Video With Branded Advertising
By Chelsea Lish • September 12, 2014
Following in the footsteps of competitors Pandora and iHeartRadio, Spotify is launching video ads to help monetize its 30 million consumers who stream digital music. The first brands to run campaigns will be Ford, McDonald’s, Coca-Cola, Target, Wells Fargo and NBC Universal Pictures. Soon, music lovers can watch a brand video on Spotify’s mobile app in exchange for 30 minutes of free music play, called a Sponsored Session.