Sprite Creates A Reddit To Help Young People Cope With Their Loneliness
By Travis Riffe • October 17, 2019
In the Latin American market, Sprite released a new campaign supporting a purposeful message, “No Estás Solo,” which translates to, “You Are Not Alone.” The effort relies largely on a series of forums on Reddit, where young people who feel they are alone can express their feelings. To determine forum topics, Sprite worked with Google to pinpoint frequently searched subjects by young people. Santo then created an anthem film as well as digital banners, which take users into the related campaign forums, to introduce the campaign. Click the link to check out both campaign videos!