Taco Bell Enrages Fans with Plan to Hold Burrito Hostage for Instagram Likes
By Lauren Stacy • June 8, 2016
Barely a month after bringing the limited-edition Beefy Crunch Burrito back to the menu after a three-year absence—a move that was hailed as a triumph of grassroots activism by the fans of the beloved burrito, an ungodly concoction of spicy Fritos, beef, low-fat sour cream and nacho cheese—Taco Bell is threatening to take it away again unless fans like one of its Instagram posts en masse.
“If you love it, like it,” the fast food brand wrote in a post on Instagram last week, “Get this post to 50,000 likes, and we’ll keep the #BeefyCrunchBurrito on the menu even longer.”