Target Turns Its Stores Into One Big Mobile Game for the Holidays
By Chelsea Lish • December 5, 2014
For Target’s holiday campaign, Google helped create a mobile website with six mini-games. While anyone can play the games, the retailer will also display promotional signs in its 1,800 stores featuring special three-digit codes that shoppers can use to unlock bonus content within the games, which involve activities like throwing virtual snowballs or maneuvering a sled down a mountain by swiping fingers across a screen.