The Lesson of Facebook’s Hammer Drop? Build a Community, Not an Audience
By Sara Shaw • January 26, 2018
Last week Facebook announced that users would begin seeing more user generated content and less branded media content, a big shock to brands and publishers. Industry experts think that other platforms are likely to follow Facebook’s lead so it is up to brand’s to stop relying on the number of viewers and focus more on building their community. In the article below read more from The Community Company CEO, Scott Gerber, on the next steps for brands.