These McDonald’s Egg McMuffin videos are extremely satisfying
By Jack Herbert • August 29, 2019When McDonald’s all-day breakfast menu launched in France, the brand did not follow the traditional marketing approach of sticking to convenience or craving. Instead, TBWA/Paris agency created a series of content that plays right into a modern internet obsession with “satisfying” videos that scratch an itch inside your brain. The agency created a series of GIFs that showed a fantasy interpretation of how Egg McMuffins are made. The GIFs were compiled into one video and set to music, making it easy to sit back and enjoy the show. The GIFs, which won a Bronze Lion in Design at this year’s Cannes Lions, are housed on a website that celebrates “a world of softness”. One post about the campaign on the McDonald’s France Facebook page generated 3.5 million impressions and 120,000 visits to the site, according to the agency.