This Creative Director Explains Why Brands Should Start Testing Snap Inc.’s Spectacles ASAP
By Melissa Martin • November 11, 2016
The latest endeavor from Snap Inc. has opened up a new opportunity for tech-savvy brands. Spectacles, new video-enabled glasses, allow users to document their day and connect their content to Snapchat. The enhanced first-person perspective will enable consumers to step into brand experiences in a whole new way, getting a better glimpse into the lives of their favorite companies and influencers.