This is the Biggest Redesign in Snapchat’s History
By Sara Shaw • December 1, 2017
Snapchat recently announced their biggest redesign in their history in hopes of simplifying the platform and kick-starting growth. The app will be divided into three main windows: all friend content to the left, camera in the middle and the Discover page with featured content from media partners and public figures on the right. By separating friend-based and professional content, Snap believes it is avoiding the pitfall of having to add more friends to view more content. This is also an opportunity to better target their ads and make them more customizable as well as more competitive with platforms like Facebook and Google.