Trolli’s Facebook Messenger Bot Is a Mobile Tamagotchi Made for Millennials
By Lauren Stacy • July 22, 2016
Tuesday, candy brand Trolli launched a Facebook Messenger chatbot that it hopes will open up a new way to talk to millennials. The chatbot is powered by Facebook Messenger and uses a series of interactive quizzes, GIFs and prizes to keep users playing with branded content. According to Rob Peichel, VP/Group Creative Director at Trolli’s agency Periscope, the idea is to gamify the conversations that teens are already having with their friends on messenger apps.