Twitch vs. Mixer: The new streaming war
By Jack Herbert • August 16, 2019
The newest tech rivalry in the business is over how people watch and broadcast video games. Twitch has grown substantially since its launch in 2011, and Amazon purchased the service for $1 billion in 2014. But, rival Microsoft is ramping up its video game streaming efforts and may give Twitch a run for its money. In July, Twitch found out that its Fortnite star, “Ninja,” had left for Microsoft’s Mixer. Ninja’s jump to mixer has brought the platform back into the spotlight after the company’s launch three years ago. Still, calling Mixer a threat to Twitch may be premature, but there is no denying the growth and viewership numbers Mixer has been experiencing. In the future, Microsoft could gain momentum using Mixer, Xbox games, and the Xbox console system to keep players captive in a single online destination.