Twitter Moments Creators Can Now Tap Into Moments Analytics
By Lauren Stacy • March 8, 2017
Yesterday, Twitter announced a new feature that will allow Moments’ creators to track how well their content is doing. As a refresher, Twitter Moments was launched in 2015 in response to Snapchat Stories. Instead of a string of photos though, the feature allows users and brands to string together a collection of tweets to tell a story. Twitter hopes the analytics—which report the number of opens, likes, shares and completion rates—will give brands the insights they need to create compelling content.