Twitter’s Most Popular Brands According to Emoji Analysis
By Sara Shaw • January 10, 2018
Tweets containing brand names and emojis have increased 49% since 2015, which has added a whole new layer when it comes to analyzing brand sentiment. Brandwatch recently released “The Emoji Report,” which analyzed the 50 brands that received the most positive emoji sentiment over the last two years. Among the top 10 are brands like Pantene, Subway, Tommy Hilfiger and Tesla. Read the article below for a more detailed summary of the report.