Uber Decked Out the Largest Drive-In Theater in the U.S. with Branded Art and Popcorn
By Sara Shaw • October 13, 2017
As part of Uber’s 180 Days of Change campaign, they rented out the largest drive-in theater in the country for drivers to bring friends and family to hang out for the day. Uber created branded signs, carnival snacks, games and featured two box-office movies. Uber has been in the news recently for shady leadership and poor treatment of drivers, so events like this and other efforts are a turn in the right direction.