Upload a Photo on Social Media and Toyota Will Donate 10 Car Seats for Kids
By Chelsea Lish • December 5, 2014
Toyota is turning mobile photo uploads on Twitter and Instagram into a philanthropic opportunity. For every photo that people post with the hashtag #BuckleUpForLife through Dec. 31, the brand will donate 10 car seats to Buckle Up for Life, a program that works with children’s hospitals to educate parents on car-seat safety. The social campaign is part of the brand’s partnership with Cincinnati Children’s Hospital Medical Center and runs during Toyotathon, a sales period at the end of the year when nearby dealers combine their marketing and inventory to push cars off the lots. Toyota will promote the campaign with signs inside dealerships and social media posts.