Vine Just Got Much Better for Marketers
By Chelsea Lish • August 22, 2014
Vine has been updated to allow users to upload videos onto the platform. Previously, traditional creatives and digital shops, like consumers, were limited to shooting their six-second spots on the mobile app. Now, they can use virtually any footage to bolster their brand clients’ social-video aims. Before, there were hacker-minded work-arounds and third-party software options to enable the same idea, but Twitter, which owns Vine, just made creatives’ lives easier. In addition, Vine’s newest version will give marketers more editing capabilities.