Virgin America’s 6-Hour Preroll Ad Is Creepy, Warholian and Sort of Brilliant
By Chelsea Lish • October 17, 2014Virgin America introduced a curious new online campaign centering around a film depicting—in real time—the experience on a typical rival carrier during a 5-hour-and-45-minute flight from Newark to San Francisco. “The passengers have no choice but to be on ‘autopilot’ to get through the tedious journey,” says Virgin. “Just trying to watch the video is downright painful—and that’s the point. If you wouldn’t sit through the entire film, why would you pay money to experience it in real life?”