VR Storytelling: GE Taps Chris Milk For ‘The Possible’ Series
By Melissa Martin • September 30, 2016While numerous brands have kicked off their own content series, GE is following the trend in a whole new way: VR. “The Possible” takes viewers behind-the-scenes of scientific breakthroughs and recent innovations. Talented storytellers Chris Milk and David Gelb hope to engage younger audiences and introduce them to GE’s varied interests.