Wendy’s and Snapchat Partner to Make a Difference
By Lauren Stacy • May 10, 2017
In support of its deeply rooted commitment to family, Wendy’s has created a Snapchat filter that raises funds and awareness for the Dave Thomas Foundation for Adoption. Customers can access the filter by scanning a Snapcode on their drink cups, and for each shared post Coca-Cola and Dr. Pepper will donate $5 to the DFTA up to $500,000. By using this Snapcode, customers are not only posting a fun moment, but also spreading awareness around the needs of children in foster care.