Wendy’s Brings Baconfest To Twitch
By Jack Herbert • July 24, 2019
Wendy’s continues to find a way to insert itself in some of the most unexpected corners of pop culture. Wendy’s turned to Twitch to live-stream its digital avatar while playing Fortnite to promote the launch of Baconfest, a celebration of its bacon sandwiches. Wendy’s gave out free Baconator sandwiches to the first 1,000 viewers who made any Wendy’s purchase through DoorDash. The Baconator-Twitch stunt reflects the brand’s attempt to extend its reach beyond Twitter, where it has found the most success. The Baconator video garnered a little over 2,000 views.