Wendy’s Goes All-In on Sriracha With a Series of Kooky Videos to Promote the Sauce
By Hannah Wheeless • December 7, 2016Wendy’s launched a Sriracha-infused marketing campaign with the introduction of its new “Spicy Sriracha Chicken Sandwich.” The brand’s website and social media platforms were taken over by the famous hot sauce to ensure their customer’s were well aware of their newest spicy menu item. They targeted Sriracha-obsessed customers, providing TV spots featuring Sriracha-themed bedroom decor, Sriracha painted sports fans and Sriracha science experiments. Wendy’s is hoping this pronounced approach will engage the hardcore Sriracha fans and send them running to try the new sandwich.