Wendy’s Pretzel Burger: Social Love Songs
By Jeremy Cox • May 2, 2014
The campaign lets Facebook/Twitter Fans write the actual lyrics for #PretzelLoveSongs that are then turned into real music videos in record time, and posted back online, so that fans can watch what they helped to create just moments before.
The WB social team thought this was a really cool concept. I think there is a way to Whataburgerize this concept. We dreamed of having Bassett read our tweets