Why BuzzFeed’s Recipe Videos Are So Insanely Popular
By Melissa Martin • November 4, 2016
Approximately 500 million people watch recipe videos on BuzzFeed’s Tasty channel every month, according to a recent report. The addictive videos aren’t based on market research; rather, they’re comprised of content based on the idea of sharing among friends. Another unique aspect of the videos is the style, as the shots from above allow viewers to feel like they’re the ones cooking. This combination of content and perspective has encouraged amateurs to tune in and share new recipes millions of times over.