Why Has Cinnabon Tweeted More Than 63,000 Times?
By Chelsea Lish • September 18, 2014
You’d think there wouldn’t be much to say about a baked cinnamon roll with icing on top. But that hasn’t stopped this mall chain with 1,181 locations worldwide from turning to Twitter literally every few minutes. Apart from making a sinfully good cinnamon roll, Cinnabon bakes up some clever guerrilla marketing to go along with it.