Why Lowe’s Is Revealing Its Black Friday Lineup On Facebook Live
By Hannah Wheeless • November 23, 2016
Lowe’s is ditching the holiday catalogs and turning to Facebook to promote their Black Friday deals. Focusing on their new strategy of “winning the heart, winning the head, and winning the wallet” of their customers, the company broadcasted a Facebook Live video hosted by HGTV’s Property Brothers to reveal all their Black Friday deals. Lowe’s is now planning for a busy holiday season after more than 1.4 million viewers tuned in to their livestream event.