Why Mindy Kaling Is Doing Ads for McDonald’s That Never Mention McDonald’s
By Lauren Stacy • April 19, 2017McDonald’s is nowhere in its latest campaign, which banks on the social cred of Mindy Kaling, the power of Google, as well as its own reputation as the best place to consume something other than burgers and fries — Coca-Cola. In the spots, Kaling urges viewers to google the “place where Coke tastes soooo good,” slyly directing them to McDonald’s website. The spots are intended to appeal to millennials, who prefer word-of-mouth and their own research about products and brands to corporate messaging.