Why Snapchat’s New Glasses Could Be More Than Just A Toy
By Melissa Martin • September 28, 2016
“Spectacles,” the newest innovation from Snapchat, marks the first physical product from the social media company. The camera-enabled sunglasses follow in the footsteps of Google Glass, but with simpler functionality and heightened style. Snapchat’s foray into augmented reality could present a unique opportunity for brands looking to engage with customers in a different way.